Our Story

In 2017, it was nothing more than a digital moodboard, a soft corner of Instagram filled with comforting quotes, still images, and honest thoughts. It was a space born out of uncertainty; a personal refuge during a time when life felt directionless but the urge to express was undeniable.

The posts resonated. Not because they were curated, but because they were real. Slowly, a community formed, one made up of individuals who weren’t chasing trends, but searching for meaning. People who were done with fast everything, fast fashion, fast feelings, fast living and instead longed for a life with more presence, connection, and clarity.

By 2019, Lost Gals had quietly evolved from moodboard to movement. We released our first capsule, Peace & Harmony, embroidered T-shirts designed not just to be worn, but to be felt. These weren’t just clothes; they were reminders. Soft anchors in a fast world. Invitations to slow down and feel more.

In 2020 came the Vitality caps and Gratitude totes. Simple, intentional pieces carrying messages of presence and wellbeing. When our Vitality hats restocked in 2021 and sold again, it wasn’t about hype. It was a signal that we were speaking a language that others felt too, a quiet, emotional fluency.

Then we paused. Not because we lost direction, but because we refused to lose our why. For four years, Lost Gals lived offline, in notebooks, long walks and deep conversations. And now, we return - not as a trend, but as a continuation of something true.

Lost Gals is conscious clothing for your inner world. Intentionally designed pieces that carry softness, depth, and emotional honesty. This isn’t about fashion for fashion’s sake. This is about wearing what grounds you.

Our pieces are made to open up conversations, spark connection, and offer comfort in the in-between moments of life. They’re for individuals who want their clothing to reflect what they feel, not what the algorithm tells them to buy.

PRODUCTION

All of our clothing is designed in Melbourne, Australia.
We produce our clothing & accessories in small batches.
This approach allows us to strike a balance between delivering premium products and avoiding excess production.